Sage KnowledgeSync

Marketing

• Does it take you too long to identify which clients are good prospects for add-on products or services?
• Do you lose sales because of the time it takes to respond to clients who have visited your website?
• By the time you analyze the performance of your marketing campaigns is it too late to adjust them?
• Do you get surprised by unapproved changes to a marketing campaign budget?
• Are you unable to monitor the ratio of marketing forecast revenue to actual revenue until the campaign is over?

The Right Offer to the Right People at the Right Time

Most people don't associate "Alerts" with "Marketing" – but if an "alert" is the ability to deliver needed information to the right people at the right time, how different is that from the goals of a successful marketing campaign?

Successful marketing depends on knowing and targeting your audience, presenting them with a compelling offer, and delivering it to them at the most appropriate time. In other words, a combination of data mining, relevant messaging, and real-time delivery, And that’s what KnowledgeSync can do:

• Monitor your client-centric systems (such as sales and finance) for trends or other key performance indicators that identify a client as a good prospect
• Deliver compelling offers to them via email, fax, or other communication methods – when the trends or KPIs become apparent, and not days or weeks later.
• Update sales records with email replies from interested prospects
• Track campaign response rates (generate analytical reports) and dynamically adjust campaigns based on feedback